Leveraging Longitudinal Approaches in Case Studies

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Introduction:
Longitudinal case studies offer valuable insights into the evolution of businesses over time. Truecaller’s international trajectory provides a compelling example of the benefits of a longitudinal approach.

Understanding Firm Growth in a Dynamic Environment:
Truecaller’s growth alongside the rapid expansion of global Internet users showcases the challenges of developing theories for rapidly evolving industries. Longitudinal studies enable the capture of a firm’s trajectory and the drawing of theoretical conclusions.

Limitations of Single Case Studies:
While single case studies have limited sample sizes and may not be easily generalizable, they offer unique insights into specific contexts. Truecaller’s case study highlights the potential for transferability and contribution to knowledge bases.

The Force of Transferability in Case Studies:
Transferability in case studies, as argued by Flyvbjerg, allows for the application of findings to similar contexts. Truecaller’s case study demonstrates how longitudinal approaches can provide valuable insights into internationalization and localization motives.

Drawing Theoretical Conclusions from Longitudinal Studies:
Longitudinal case studies like Truecaller’s draw theoretical conclusions from a firm’s international journey. They offer a nuanced understanding of the challenges and opportunities in rapidly evolving industries.

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