The Power of Innovation in Digitally Maturing Companies


Digitally maturing companies outperform their competitors by embracing innovation. Let’s explore how these companies drive success through a culture of continuous innovation.

Innovating for Competitive Advantage:
Digitally maturing companies innovate better than their less mature counterparts. By investing in innovation and cultivating a culture of creativity, these companies gain a competitive edge in the market.

Investment in Innovation:
Digitally maturing companies are more likely to invest in innovation compared to early-stage companies. This investment fuels continuous improvement, product development, and strategic growth initiatives.

Cultivating Organizational Innovation:
Creating an environment that fosters innovation is essential for long-term success. Digitally maturing companies prioritize experimentation, risk-taking, and learning from failures to drive continuous innovation.

Driving Growth Through Innovation:
Innovation is not just about doing new things; it’s about transforming the organization from within. By embracing innovation, companies can drive growth, adapt to market changes, and stay ahead of the competition.

Sustaining Innovation Excellence:
To sustain innovation excellence, companies must foster a culture of creativity, collaboration, and continuous learning. By empowering employees to innovate, companies can achieve long-term success in the digital age.

Credited to Gerald C. Kane (the C. Herman and Mary Virginia Terry Chair in Business Administration at the University of Georgia’s Terry College of Business)

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